Real examples of brands working with newsletter writers, tagged by format and category, with a note on why each works. Every card links to the original post.
Substack has no ad network. These “ads” are sponsor placements that writers run themselves inside their newsletters.
Sponsor Mechanize · Richard Hanania's Newsletter · 22 Oct 2026
“This podcast is sponsored by Mechanize.”
Why it works: Clear compensation details and direct application links make it easy for interested readers to apply.
Sponsor Mechanize · Richard Hanania's Newsletter · 20 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It pairs a high-value job opportunity directly with the target audience, featuring clear links and a strong call to action.
Sponsor Mechanize · Richard Hanania's Newsletter · 19 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It targets tech-savvy readers with clear salary transparency and a direct call to action.
Sponsor WorkOS · Bitsy · 18 Oct 2026
“Boris Cherny, who leads Claude Code at Anthropic, said this at Acquired Unplugged, presented by WorkOS, on June 2:”
Why it works: The sponsor smoothly aligns with a major tech event, building strong brand authority for a relevant audience.
Sponsor Google · Dialectic by Jackson Dahl · 16 Oct 2026
“This episode is supported by Google.”
Why it works: The sponsor message demonstrates a real-world use case that directly ties the product to the creator's workflow.
Sponsor Mechanize · Richard Hanania's Newsletter · 14 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It targets tech-savvy readers with a transparent sponsorship, clear compensation details, and a direct link.
Sponsor Mechanize · Richard Hanania's Newsletter · 12 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It targets tech-savvy readers with a high-value job offer and transparent referral incentive.
Sponsor Mechanize · Richard Hanania's Newsletter · 9 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It features a clear call to action and highlights lucrative compensation, appealing directly to the career-oriented audience.
Sponsor Mechanize · Richard Hanania's Newsletter · 7 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It targets tech-savvy readers with a transparent call to action and specific salary ranges.
Sponsor Tracksuit · WHAT'S ANU · 6 Oct 2026
“This issue of the newsletter is sponsored by Tracksuit , the always-on brand tracker built for marketers and agencies to answer the question “Is my strategy working?””
Why it works: Placing the sponsor message at the very top captures reader attention immediately with a clear audience match.
Sponsor Mechanize · Richard Hanania's Newsletter · 6 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: Clear compensation details and direct application links make the recruitment pitch immediately actionable.
Sponsor Mechanize · Richard Hanania's Newsletter · 5 Oct 2026
“This post is sponsored by Mechanize.”
Why it works: It provides a clear call to action with specific salary numbers that appeal directly to the audience's professional interests.
Sponsor Notion · Dialectic by Jackson Dahl · 2 Sept 2026
“Dialectic is presented by Notion .”
Why it works: Placing the sponsor message at the very top ensures maximum brand visibility immediately upon opening.
Sponsor Action Network Boost · James Miller · 21 Aug 2026
“This newsletter is brought to you by Action Network Boost, a new set of features built for the most advanced digital programs…”
Why it works: The sponsor message is placed mid-post with a clear introduction and direct call to action, fitting neatly into the reading flow.